Why Your Canyon Lake Realtor Needs to Be a Master Marketer

Sellers listing their Canyon Lake, TX, real estate have a lot to gain by partnering with a local Realtor. Not only can they provide valuable advice and guidance throughout the process, but they’ll also offer connections to service providers a seller needs and market a property to sell. Marketing is integral to a sale’s success as it helps buyers find the listing and make an offer. Read on for a full explanation of why your Canyon Lake Realtor needs to be a master marketer.

Local experts like Beth Lockwood know marketing is integral to meeting buyers where they are: online. According to studies, 41% of homebuyers looked online for listed properties. Buyers depend on online resources in preliminary searches and use professional photos, listing descriptions, and other digital sources when deciding if a property is a good fit. Having an online listing via the MLS and other pubic platforms like Zillow and Realtor allows buyers to find listings on their own time, regardless of time zone differences, location, or agent availability.

Marketing a home correctly will also attract more serious buyers that are likely to make an offer. A good agent won’t misrepresent a home listing by overpricing, over-editing photos, or writing listing descriptions that inaccurately describe a property. Doing so only wastes time and targets the wrong type of buyer. Rather, an agent will set realistic expectations for their client while doing their best to showcase the property accurately.

An agent will also help sellers find serious buyers by sorting through casual or unqualified buyers. They’ll do this by asking a buyer questions clarifying their goals for buying, their timeline for moving, and the type of property and neighborhood they’re looking for. An agent will also research a buyer’s qualifications when it comes time to sort through offers and check for proof of funds, like a preapproval letter.

Increasing a home’s visibility helps buyers find a seller’s property quickly, resulting in shorter listing times. Part of this is due to simple rules of chance and probability. In other words, the more buyers that find a listing, the more likely a listing will receive genuine interest. Practically speaking, sellers listing their Canyon Lake real estate benefit from shorter listing times as it cuts down on the inconveniences in marketing a home. This might be keeping a home perpetually clean for showings or renting out storage for belongings.

Effective marketing saves a seller money in a couple of ways. Most importantly, it reduces the risk of the listing lingering on the market. To sell a lingering listing, a seller may have to reduce its price, which means they sell at less of a profit. Marketing also cuts down on listing times, meaning that sellers don’t have to invest in as many resources to maintain the property.

A Realtor has many tools available to them when marketing their clients’ Canyon Lake real estate. Most importantly, they’ll list the property on a local MLS, then prepare the listing for success by setting a competitive price and using social media. Agents also market the home offline through home showings.

One of the most powerful tools a Realtor has when helping sellers is their access to a local MLS. An MLS can only be accessed by licensed agents, meaning that a seller’s listing is exposed to credible buyers’ agents who can recommend the property to their clients. MLS listings also spread onto public platforms like Zillow, Redfin, and Realtor.com. This makes them available to buyers in their individual searches.

To make a good listing, an agent will order professional photos of their client’s property, write an intriguing headline and description, and provide a way for buyers to contact them. A listing may also incorporate local information for buyers unfamiliar with the area. In Canyon Lake, this may include water recreation at Guadalupe River or the 171 miles of hiking trails nearby.

The right price seriously affects the buyer interest that a seller receives for their listing. A home that’s overpriced may attract buyers making lowball offers or experience few offers overall. Overpriced homes are also harder for a qualified buyer to find when using price filters on listing platforms. However, sellers who underprice miss out on sale profits.

An agent will use a comparative market analysis to price a seller’s home based on similar properties in the area as well as the home’s specific features. In Canyon Lake, the median price for homes is $409,000. This is a 6.2% increase compared to last year, which is good news for sellers in the area.

Millions of people scroll through social media apps like Facebook and Instagram every day, often multiple times a day. This makes it a powerful marketing resource when used effectively. These apps also have the advantage of being more mobile-friendly than traditional listing sites, making them easier for buyers to engage with. Take advantage of the platform’s powerful algorithm and select advertisements when marketing a home’s listing, open house dates, and agent contact information.

Many buyers won’t make an offer on a property if they haven’t seen it in person, which is why in-person marketing, like home showings, are so important. An agent will help their client prepare the home by offering staging tips or services, then schedule showings on their client’s behalf. Home showing success also depends on a seller’s ability to keep their property clean and be flexible with last-minute appointments.

Canyon Lake sellers should always partner with a local Realtor who has a clear marketing strategy for a successful home sale. Marketing attracts buyers to the home, which can lead to a shorter listing and higher priced sale. When you’re ready to list in the area, contact experienced agent Beth Lockwood for professional help.